Hello! I’m…

Joe, Senior UX Designer & UX Researcher

I firmly believe that a remarkable user experience goes beyond visuals, addressing real needs and achieving business goals through usability and user research.

selected Projects

Here are some of my notable projects

OTHER Projects

Here are some additional projects I participated in.

ABOUT ME

I'm Joe Rojas

I’m a Senior UX Designer & UX Researcher with experience working with renowned clients like Google and LATAM Airlines, where I’ve honed my skills in validating and crafting exceptional digital user experiences.
My passion lies in designing experiences that truly matter. I firmly believe that a good user experience transcends mere aesthetics, encompassing usability, addressing real needs, and being built on a solid foundation of user research.
Listening to people is at the heart of my design process. By empathetically understanding their needs, I can create meaningful solutions that resonate with users and solve real needs.

Let’s collaborate and create extraordinary experiences together!

Designing without research is like getting into a taxi and just saying, "drive".

Facebook Research Team

Experience


2022 - 2023

UX Researcher

Clients

Telus Storyhive.


2021 - 2022

Senior UX Designer

Clients

Google.
Merck.
Planet Fitness.

2019 – 2021

Semi-senior UX Designer
Jr. User Researcher

Clients

CNA National.
AUL Corp.
LATAM Airlines.

2018

Information Architect
UX/UI Designer

Clients

Movistar.
Decameron – Hotels & Destinations.
International Trucks.
Universidad de Los Andes.

2016 – 2018

UX/UI Designer
User Researcher

Clients

Mayor’s Office of Bogotá.
Sanitas International.
Colombian Ministry of Education.
BibloRed.